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The new branding is a major overhaul of the Huggies brand. Ohio State University Press. Please help improve this section by adding citations to reliable sources. Tools Tools. The blue outline and blue shadows give the image a three-dimensional feel. The presented brand is considered one of the largest manufacturers of diapers in the world. The primary color is red, with Peach acting as secondary color, which provides a soft contrast to the red color and the black typography. They are also the creators of Pull-Ups and Natural Care Wipes, two popular products among new parents. The new logo is instantly recognizable and seems to be more contemporary and dynamic. The biggest changes come from the new logo and the new, smaller, monogram icon. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. According to their own words:. As it was designed to fit snugly, the name Kleenex Huggies was chosen and the redesigned diaper was introduced in December

But the same is true for their babies. It is created by bold letters executed in a double outline using blue and sky blue. This section does not cite any sources. However, it may change color depending on the type of packaging. The new branding is a major overhaul of the Huggies brand. A new shape has been added to both the jar and label shown in this redesign. This article needs additional citations for verification. It only takes one step, you're one click away from getting guaranteed results! A common feature was clear and wide lines in the letters.

Logo details

Almost every parent has heard of this brand and bought products for their baby. Another change was aimed at making the logo more modern and progressive. Each letter had a barely visible black outline. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes. The new logo is instantly recognizable and seems to be more contemporary and dynamic. The letters had practically no space between them. However, the color has become brighter and lighter. Article Talk. They formerly carried the Huggies logo, but are now labeled simply as "GoodNites" and are no longer sold under the Huggies brand. It was a red word inscription consisting of capital letters. Great brands are bound to great brand design.

Great Brand Design: Huggies brand identity

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• This led to negative feedback due to latex being less durable.

Huggies Logo PNG. Designers created the Huggies logo based on the concept of this brand. The logo is a combination of opposites: softness and austerity, orderliness, and chaos. Each new redesign brought a new style to the wordmark and made it more attractive. Visual recognition of the brand is at a high level. It is the most famous diaper company in the world. Almost every parent has heard of this brand and bought products for their baby. The first version of the logo was introduced in It lasted five years. It was a red word inscription consisting of capital letters. A classic bold font with thick lines and rounded corners were used. The letters had practically no space between them. Each letter had a barely visible black outline. In general, the inscription looked harmoniously on different backgrounds. The brand name was written in white on a dark blue background. The font used was identical to the original version but with wider lines in the letters. Also, a blue wavy line has been added to the bottom. Another change was aimed at making the logo more modern and progressive. At this stage, two variants of the color palette were used: red-white and blue-white. In turn, the letters have become smoother and thicker.

Great brands are bound to great brand design. Huggies is redesigning its brand image starting with a new visual identity design for The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The rebranding was made by UK design company Droga5. According to their own words:. For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience, huggies stare logoo. Huggies is helping babies — and by extension, parents — navigate the unknowns of babyhood. From the moment parents give birth, the whole world is a giant unknown, huggies stare logoo. But the same is true for huggies stare logoo babies.

Huggies stare logoo. Download Huggies Logo Vector SVG, EPS, PDF, Ai, and PNG Free

Huggies is an American company that sells disposable diapers and baby wipes that is marketed by Kimberly-Clark, huggies stare logoo. Huggies were first test marketed inthen introduced to the public in to replace the Kimbies brand. Kimberly-Clark started delving into the diaper market in They introduced the Kimbies brand of diapers in Kimberly-Clark scientist Frederick J. Hrubrecky [1] designed the initial diaper and was granted a patent in Hrubecky experimented with diaper technology that included body contouring which would adapt better than standard fit diapers. Hrubecky incorporated diaper adhesive tapes that replaced safety pins after consumer tests in Denver and Salt Lake City proved they were one of the best features. Kimbies production suffered in the early s after a strike occurred at the Memphis plant. Inthe adhesives were switched from plastisol to latex due to increased huggies stare logoo. This led to negative feedback due to latex huggies stare logoo less durable, huggies stare logoo. Engineers in the Memphis, Beech Island, South Carolinaand New Milford, Connecticut mills devised a wide variety of tissue machine designs that would eventually incorporate layers of absorbent padding of varying thickness. As it was designed to fit snugly, the name Kleenex Huggies was chosen and the redesigned diaper was introduced in December

Font and Colors

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Even though all the letters are located on the same line, it may seem that they are written diagonally. For half a century, huggies stare logoo, Huggies has been a category leader and baby care icon, familiar in cultures around the world. It lasted five years.